Today Apple announced some plans to allow apps to offer subscriptions, where you pay periodically for software. Many indie developers were quick to praise it, as support for subscriptions was something asked of Apple for years (which were only officially supported in certain types of apps, like news periodicals). Opening new business models is definitely a welcome thing, as it is currently super difficult to make a living as a small developer on the App Store.
However, I worry that Apple is chasing the wrong idea here. The App Store is now 8 years old, and the race to the bottom on pricing is well documented. Today, the vast majority of apps that get downloaded are free up-front, not paid. With over 1.5 million apps on the store, for seemingly any task you might want or game you might be curious about, there is a free variant made by the same developer or someone else. The mainstream consumer has been well trained to skip right past apps that charge a price for entry, and for better or worse, people scoff at the idea of paying for apps.
So, if mainstream users are already unwilling to pay once, why would they pay for an app monthly or yearly?