This is a real power play. Epic Games is planning to push Fortnite outside of the Google Play Store by asking users to install an APK file. This will help them run around the exorbitant 30% fee that Apple instituted and Google adopted for their app stores. This isn’t the first alternative app platform to appear on Android; companies like Baidu, Tencent, Itch.io, the open source F-Droid, and even Amazon have their own stores. But it is probably the first that will get major mainstream attention (and installs) in the west. Fortnite is big enough; this will probably work.